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One Team Capital is a financial services company specializing in working capital and commercial loan products. They offer a diverse range of solutions, including short-term working capital, small business term loans, and business lines of credit, to cater to various business growth needs.
One Team Capital faced several challenges with their old website, such as a low-quality, clunky design that failed to capture visitors' attention and didn't match the company's branding and success. The site also had ineffective lead generation due to poorly designed, lengthy, and complicated forms. The company wanted to create a professional, sleek, and easy-to-use design to increase conversion rates, develop clear and compelling messaging, and enhance website security.
To address One Team Capital's challenges, we took their old design and upgraded it with a fresh, modern look that better reflected the company's branding and success. We improved the user interface and overall flow to make the site more intuitive and engaging. We simplified the lead generation forms, making them more user-friendly and streamlined. We also revised the website content to ensure clear and compelling messaging. Lastly, we enhanced the site's security measures to protect sensitive information and build trust with users. Additionally, we provided custom integrations and API along with a backend CRM tailored to their business so they could easily track, manage, and market to the leads they captured.
"As soon as our new website went live, we were delighted by the immediate outpouring of positive feedback from both our customers and prospective clients. This glowing praise was not only a testament to our internal team's efforts but also to the exceptional work of the Aspyre team. While the compliments were encouraging, my primary focus remained on the conversion rate data. To our delight, we saw a 27% increase in conversion rates across all traffic sources. The Aspyre team truly distinguished themselves with their professionalism, speed, and proactive approach from the very beginning. They adeptly identified our pain points and delivered innovative solutions to effectively address them, resulting in a website that not only looks great but also performs exceptionally well."
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