SEO 101: Understanding How Web Design Impacts SEO Rankings

Ethan Sinclair
March 24, 2023
6 mins

Web design is more than just coding and graphics. As such, it goes beyond appearances. When it comes to ensuring the success of a website, managers must not miss development wins.

Excellent web design has an impact on your entire online image. Your website is the first impression of your business and the foundation of search engine optimization.

The design of a website has a significant impact on search engine optimization (SEO). A website's return on investment (ROI) is maximized when its design speaks to both humans and search engine crawlers.

In addition to aesthetics and content, you should stress SEO best practices in your next website design. Web design has three impacts on SEO. Read on to learn them today.

SEO and UX Are Complimentary

Poor design is detrimental to SEO, whereas outstanding design is advantageous. Customers will abandon a site that is inadequately designed and difficult to use. When many users abandon your website, search engines will lower your ranking.

Site engagement is reduced by slow load times, difficult-to-read content, and an outdated design. A well-designed website retains visitors and search engines on your site.

Excellent Graphics Boost Site Duration

Web design conveys confidence and power. If they dislike the design of a website, 38% will quit. By keeping users on your site longer, you can boost conversions and SEO.

A great design increases brand trust and speeds up the formation of relationships with your business. Engaging content and eye-catching images show search engines that your website is credible and deserving of a high ranking.

Good Web Designs Assists Spiders in Indexing Your Website

Web designers must favor both human visitors and search engine spiders. Errors in web design can make it difficult for crawlers to examine a website, harming its SEO. Your coder will format Links, text, and images for crawler consumption.

5 Tips for Creating an SEO-Friendly Web Design

Web design influences SEO and revenue. Even if your web designer and marketer work separately, they should collaborate to improve your website.

Here are five tips you need:

1. Avoid Flash and JavaScript

JavaScript and Flash are challenging for search engines to parse. These languages can generate distinct design components, but they do so sparingly.

Never include critical information in Flash or JS. This material will be inaccessible to search engines, preventing you from reaping SEO benefits.

2. Keep it Simple and Readable

Your website should be simple to browse. Travel must be simple. Search engine algorithms must traverse more URLs and obstacles to find valuable content, lowering your SEO score. Make URLs short and simple to remember. Limit URL groups and remove duplicates.

Along with that, web design must be clear. Avoid using minuscule fonts, muted colors, and unusual design components. The term "response" refers to the act of responding to a request.

3. Assert Flexibility in Design

Screen sizes vary. Web creators must use responsive design to meet the needs of both users and search engines.

A responsive design saves time and money by needing only one website design. Google favors responsive, mobile-friendly web pages.

4. Give Text and Pictures Precedence

Text, images, hues, typefaces, and layouts are all elements of site design. Finally, an attractive website with poor material will not rank well in search engines. Search engines prefer relevant information.

Have your site designer optimize all image files. Deferred loading or reducing the size of picture files to speed up loading. Meta descriptions aid search engines in finding your pictures.

5. Speed, Speed, Speed

Sales will fall by 7% with a display delay of 100 milliseconds. Your marketing department needs every advantage it can get, and a slow website kills conversions. Websites with a quick load time keep visitors on the site longer, which helps SEO.

Users will abandon your website if it takes too long to display. Google penalizes you for subpar user experience.


Web design influences the entire experience. Because it affects your company's bottom line, starting with SEO-focused site design is critical. As such, always apply the best practices in marketing and web design to build a site that looks good and ranks well simultaneously.

Article by
Ethan Sinclair

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